🌞 Profitivisme is the non-profit organization created by Gilles Van der Spek, which we are proudly supporting through our #HoobaMobilityChallenge.
😊 Profitivisme derives its name from the French words "Profiter" (to enjoy) and "Positivisme". It embodies a benevolent state of mind, promoting joy and positivity when facing the adversity.
🚴♂️ One of their aims is to offer support through a sporting challenge to young people facing the adversity of cancer, whose personal and/or professional lives have been radically altered.
🎯 Upon reaching the collective objectives set for the Botanic Tower, the challenge will be considered as successful, and HOOBA will make a donation to Profitivisme in the name of the Botanic Tower. We've chosen Profitivisme because of its alignment with the values that HOOBA supports.
🖥️ To learn more about Profitivisme, visit their website here and explore the “Profitiviste”, the Mindset & the Values here.